So you’ve just signed with your first record label or are considering seeking a record label out. You may be thinking to yourself, what exactly doe modern record labels do – well, the answer may surprise some.

The traditional record label in decades’ past would provide the funds for an artist to record music, oversee the selling and distribution of said music, and would retain some pretty hefty fees for these services.

Today’s record labels work a little differently. It’s easier than ever to record music and so, advances of multiple $1,000s are not necessarily needed to turn out a track anymore. Instead, record labels are more concerned with advancing an artist’s brand, getting them exposure, landing distribution deals, and using social media to get the word out.


‘Business’ used to be a dirty word among musicians but now, not so much. Artists are more aware than ever that the music they’re putting out is building a brand. Record labels help to advance an artist’s brand by overseeing their social media, consulting with them on interacting with media, and helping to promote and publicize an artist’s voice.

Unlike the days of old, today’s independent record labels are not looking to alter, change, or even refine an artist’s voice. They’re simply looking to help maximize an indie artist’s reach, ensuring they have the greatest opportunity to achieve success in the marketplace.

No matter your genre, amount of talent, or financial backing, if you aren’t able to maintain a coherent brand, no one’s going to understand who you are, what you stand for, or what you’re selling. By handling branding, a record label helps to keep your message clear to your audience.


So for argument’s sake, let’s say you’ve made the next ‘great song’ on your laptop. It’s going to be a game-changer and has the potential to change the world of music in your favor. Well, if nobody hears it, all that doesn’t count for anything.

Just because you write, record, and put out a track does not mean it’s going to get heard. A record label helps to get your track out on available online digital platforms, helps to negotiate opportunities to distribute your music through developing channels, and secures pathways to share your music in places you wouldn’t otherwise be able to.

If there’s one power independent and corporately-owned record labels still maintain, it’s distribution. Online and offline, we can help with direct-to-consumer campaigns, promotional planning, and cutting-edge marketing to help support these distribution efforts as well.

Social media

Social media platforms are an artist’s opportunity to get their voice heard. There are billions of users across Instagram, Facebook, and Twitter. Then, there are category-specific online communities on these platforms and elsewhere which can be tapped into.

A record label provides guidance on how to use social media to maximize your reach, to promote your music in the most effective way, and on how to build on the audience you already have.

Although it might not seem like something you need to assign to a third-party, you’ll be glad to have a record label to oversee your social media. You not only get to bounce ideas off them relating to digital marketing and social media, but a record label also helps a great deal in targeting the audience that’s out there who are dying to hear new music from someone like you.

Modern record labels like Funktasy work specifically on branding, distribution, and social media marketing and promotions. Support on all three can help your music reach whole new audiences of people worldwide.

If you like to submit your demo to Funktasy, please visit our Demo Submission page.