Lots of advantages to working with a record label exist. The right record label will give you support, financing, guidance, and access.
Independent record labels play a fundamental role in developing artists, building teams of expertise that are appropriate for that artist, and in building up the next big names in music.
There are several benefits to working with a record label. If you’re an artist and are not sure about going with a record label, here are some of the big advantages to working with a record label to consider.
As you’ll find out, remaining an independent artist and without the support of a record label, for those that have the opportunity to collaborate with one, is often unnecessary. Especially with the freedom that the indie labels are willing to grant you, as opposed to working with the majors.
#1 – Record Labels Provide Promotions, Marketing Plans, And Artist Branding
An artist can’t do everything on their own. When you get started, you will have to but at a certain point, you want to focus on your music. You don’t want to be trying to get promotions, organizing marketing, and managing all your own branding. It’s a lot of work!
With a record label, you get a team of experts working for you with years of experience in promotions, marketing, and artist branding. They know the dos and don’ts of building artists, and are able to assist you in growing your audience and in supporting your image.
A record label also has the connections already lined up to provide access to opportunities you can’t get on your own.
#2 – Record Labels Have The Finances To Promote Material Properly
If you do not have the money to be able to put together a proper promotional campaign for a single, mixtape, or an album, your promotional work is not going to be very successful.
Music releases live and die by what they’re able to get from a promotions standpoint. If your favorite artist releases an album and it receives no promotion, the sales suffer. The worst-selling albums by major artists are often that way not because of the quality of the music but because the record label didn’t provide the best support to promote.
Record labels can give the artist the finances they need to be able to promote their releases and get the exposure they crave.
#3 – Record Labels Provide Financial Support For Videos And Photos
Putting together a video to promote on YouTube and other platforms as well as putting together the needed promotional photos can be very expensive if you want it done right. In fact, it costs thousands to conceptualize, shoot, edit, and finalize a single video.
A record label can provide you with access to video editors and photographers. Your image, whatever you may want it to be, can be properly communicated in high-quality media that is professionally edited. No more amateur hour.
A record label often has a built-in crew to help streamline these processes and be able to build for you the look you want, and at a fraction of the cost.
#4 – Record Labels Can Help Get Your Material Into Films & TV
There are less and less places to put your music to get noticed today. But having a song on a Netflix series gets it done.
Much of the time, record labels function as publishing houses where many motion picture/TV companies will come to seek music to put into their TV shows, movies, or commercials. Gaining access to these valuable opportunities have assisted dozens of bands blow up and having a record company to facilitate that is a major benefit.
A record label has the relationships already set and can advocate on your behalf.
#5 – Record Labels Have Greater Access To Promotional Outlets
Record labels have more sway, more contacts, and can offer their artists more opportunity. While you can spend days of your life accumulating the same contacts and working to create your own path to promotional outlets, you don’t need to put in so much work.
Distribute your music in digital and hard copy formats to outlets across the country in a more efficient fashion.
Get faster access, better promotion, and get your music in front of the people who want to see it, with minimal effort from you.
#6 – Record Labels Help With Production Costs
Many artists lean on record labels for help in mixing and mastering their record. The act of preparing a song for distribution takes a ton of time and money. Most artists have the time but they can’t cover the costs and the result is rushed productions or compromises in musical arrangements.
Do it right. Partner with a record label that can help you get access to the right studios and pay for production.
If you want your production to compare to modern standards in music, a record label has a team of people ready to make that happen.
#7 – Record Labels Give You The Opportunity To Be A Part Of A Community
When one artist succeeds, the entire record label benefits. By signing with a record label, you immediately become associated with that label’s artists, get the benefits of that exposure, and get the credibility from it as well.
That sort of partnership extends to various aspects of arts and promotions. You may be able to connect with other songwriters, artists, engineers, producers, visual artists, and marketers that are all working together to facilitate each other’s success.
You don’t have to go it alone nor should you if you want to maximize your reach and have your music heard.