AC DC has survived one way or another across 45 plus years, selling over 200 million albums worldwide, and are one of the most popular music acts in contemporary society. Respect the success. Learn from it. These are the 7 reasons why AC DC’s career is worth a look for any artist.
Consistency of Brand Message
From a marketing standpoint, every audience member 100 percent knows that they are going to get with AC DC. Whether they are buying one of their “classic” albums, their newest release, watching a Blu-Ray, or going to a live show, you know exactly who they are. This type of authenticity is not the easiest to find in the music industry which is, in part, why they have continue to be so appealing.
Be Mature about changes on your Team
AC DC has never been a brand where, despite the many people who have come and gone, have ever left things on a negative. There’s no reason to harbor grudges and speak negatively about someone who used to be a part of your backing band, your team, or whatever the case. Accept that things don’t always work out like they ideally would. No matter what happens, always square it personally with anyone leaving your team and take the high road.
Go out on Your Own Terms
When the band’s lead singer Bon Scott unexpectedly passed away in 1980, AC DC did not let that be the final note on which the band ended. Later that year, they released the record Back in Black and were more popular than ever before. Later in their career, while promoting 2014’s Rock or Bust, the band was faced again with the threat of their rhythm guitarist having to retire due to dementia and their lead singer Brian Johnson being forced to leave from hearing loss. Even with a significant portion of the band missing, AC DC continued on and thrived, successfully finishing their tour. No matter what, go out on your own terms.
Partner with a Producer who Knows What They’re Doing
When you’ve been around long enough, you begin to lose some of that luster that hangs around when you’re trendy. AC DC began the 1980s with a boom but sunk into the background not long after and spent most of the decade building their catalogue off of Back in Black. Bruce Fairbairn, who had produced hit records for Aerosmith and Bon Jovi in the late 1980s, would come to the rescue and partner with AC DC for The Razor’s Edge (1990) and their live record Live (1992). By partnering with the right producer, the band sounded new again, hungry and ready for success.
Don’t Waste Time in the Studio
Any album they have done, from their earliest output right up to their most recent record in Rock or Bust (2014), they have never wasted time in the studio. Rock or Bust took four weeks to get done. Though songs are written in numerous ways, no matter the genre or size of the project, don’t waste time. Do whatever prep you need to get done to get yourself into a creative space and then get in, no distractions, do it up until the clock runs down and then leave it for next time. Don’t let anything interfere with your studio time.
Adapt to the Marketplace
Though we may not associate AC DC with excellent business practices, no one sells 200 million records by being stupid. The band has consistently adapted to the marketplace, getting their material in movies, in video games like Rock Band 2, with Wal-Mart exclusive deals, releasing live DVDs, and constantly seeking new ways to reach their fan base throughout the years. The music has never changed but as the marketplace has, so has their approach to selling records.
Don’t ignore your Success
AC DC’s biggest hits are played every concert. Everything you expect to hear, you hear. They don’t shy away from it and they don’t ignore it. As important as an art concept might be to you, if you are one of the fortunate ones to build a following around a song or album, that’s something you shouldn’t hesitate to deliver any opportunity where it’s requested.