LO NEEL – Paris’s New Ethical Luxury

As the textile industry continues to create new pieces each day, it is reasonable to ask questions about the process of manufacturing. In a time when the health of the planet is so vital, fashion naturally plays a part in ensuring its survival. Many companies are trying to do their part when it comes to sustainability and eco-friendly approaches to textile production. We at Funktasy collaborated with LO NEEL to showcase their work as a brand at the forefront of sustainable, luxury fashion. Here is a deep dive into what makes them stand out from the competition.

Who is LO NEEL?:

Founded by Frédérique Muller and her daughter Loane Cognard, LO NEEL is a Paris-based sustainable luxury brand that is truly changing the industry with its commitment to environmental responsibility without compromising on luxury or style. 

Muller shares that the brand “innovates with sustainable materials, such as plant-based leathers and upcycled fibres, combining creativity and environmental responsibility.” Those materials include the fibres of pineapple, rose, soy, and organic cotton, offering creative and sustainable alternatives to textile manufacturing. These unique materials create fierce and awe-inspiring designs that are sure to bring a sense of luxury to any look. Their pieces range from shirts, coats, bottoms, dresses and accessories, ensuring that every customer can find something they love. 

The brand has committed itself to creating sustainable fashion since the very start of LO NEEL. 

“Our ethical commitment guides every one of our creations,” Frédérique Muller says. “From the very beginning, we have chosen fashion that respects animals, humans and the planet; also reflected in our PETA certification.”

Their commitment to ethical practices shows how the brand is more than just textiles, but rather something deeper that aims to protect and respect the planet through fashion. By using natural fabrics, ethically sourced materials, and an energy-efficient production process, LO NEEL upholds slow fashion values that prioritize quality over quantity. As opposed to fast fashion brands, LO NEEL creates one-of-a-kind collections that aim to impress the consumer without the need for over-production or unethical processes.

“Joining the LO NEEL community means acting for the planet. Act for change. Act with style. Be LO NEEL,” Frédérique Muller says. 

With that in mind, they understand that fashion is more than just style or consumer appeal.

“Fashion becomes an act of style and conscience,” Muller says. 

They are devoted to staying aware of their ethical choices within the textile creation process just as much as they are committed to unique creations. The designs themselves are elegant yet eye-catching and inspire the consumer to elevate their style with LO NEEL’s creations.

Innovative Embroidery: 

Part of the design process involves the creative image of the brand and the way it creates a unique look that inspires each piece. A large portion of their pieces showcase intricate embroidery, which has become a signature element of the brand’s identity. These designs masterfully depict organic visuals, such as plants and animals, to ensure the continuation of their commitment to the planet. It is vital to note that these embroideries are all hand-stitched to add that personal touch to every garment. Muller reveals, “Embroidery is not a detail, it’s a signature.” These hand-stitched designs further show a commitment to quality and a passion for uniqueness. 

Their pieces feature stylish designs and silhouettes, including button-downs, jackets and sweaters. While their designs are reflective of timeless trends throughout fashion history, they still invite their own unique look and twists within the pieces. LO NEEL experiments with shape, texture and pattern. A simple button-down becomes elevated with pleated sleeves and eye-catching appliques. Their jackets feature various colours and fabrics like silver sheens or deep maroon hues. Every textile feels intentional and can pair with others.

Turning A New Leaf in the Industry

The brand’s clothing is an amazing example of how beautiful, luxury pieces can still be manufactured ethically and consciously. Their pieces emphasize simple, chic designs featuring pleats, rich textures and organic silhouettes. No detail is overlooked, showcasing LO NEEL’s attentiveness to both design and production.

“Joining the LO NEEL community means acting for the planet. Act for change. Act with style. Be LO NEEL,” Muller emphasizes.