Anyma – The New Wave of Music-Fashion Fusion

It’s no secret that music and fashion have always walked hand in hand, but in 2025, they are more intertwined than ever. The fusion of audio and visual identity redefines what it means to be an artist. Musicians today aren’t just hitmakers: they’re full-spectrum creators. In an era where different forms of art constantly blend – be it sound, design, visuals or clothing – they need to keep up the pace to thrive in the sharp-elbowed music industry. Good music isn’t just enough anymore. There’s a desperate need for storytelling, visual branding and a style that speaks volumes.

Visionaries like Anyma are leading the charge, merging digital art, high-tech visuals and fashion-forward aesthetics to craft immersive, multisensory experiences where fans can be lifted up to another dimension. Meanwhile, mainstream icons like Travis Scott, Sabrina Carpenter and Billie Eilish are also rewriting the rules of artist branding, collaborating with fashion houses of Gucci, Versace and Dior, setting trends and turning every appearance into a statement.

From runways to festival mainstages, the intersection of music and fashion has become a cultural movement, and it’s only getting louder. Following next, we are going to uncover how music and fashion’s co-evolution came to be, how Anyma is taking it to new heights and how other mainstream artists are redefining its rules as well.

The Evolution of Music and Fashion — Sound, Style and Swagger 

Music and fashion’s symbiotic relationship officially dates back to the 1920s, when the outburst in popularity of jazz music became linked to the diffusion of the flappers fashion trend. Jazz’s wild rhythms and progressive spirit inspired a new generation of women to shed societal expectations and their corsets. Short dresses, loose silhouettes and a fearless attitude defined the era.

By the 1950s, rock ‘n’ roll had teenagers dressing like Elvis, with wide-leg trousers, Cuban-collared shirts and blouses becoming a must-have. And that’s how the teen fashion industry exploded: the stars shaping pop culture influenced masses of kids. What followed was a wave of musical subcultures that defined their style codes – from the psychedelic tie-dye of 1960s hippies to 1970s glam rock glitter, punk’s ripped tees and leather, goth’s brooding black in the 1980s and the grunge flannel revolution of the 1990s. 

The early 1990s also saw the rise of hip-hop, one of the most influential music genres for fashion. The street style hailing from urban America instantly became a widespread stylistic choice, embraced by every teenager across the US. Baggy pants, reversed caps, footwear like Timberlands and oversized jerseys flooded the mainstream. A cornerstone of fashion and music had just occurred.

In recent years, with the advent of social media, this trend has been shockingly exacerbated. Whether it’s rappers landing luxury brand deals or pop stars debuting full capsule collections, today’s musicians aren’t just wearing trends, they’re shaping them.

Think Rihanna’s Fenty line with LVMH, Ye’s Yeezy with Adidas and Beyoncé’s Ivy Park; musicians nowadays are involved with fashion on a deeper level. At the same time, artists like Anyma, Peggy Gou and Honey Dijon stand at the cutting edge of fashion, mixing club aesthetics with high fashion on global stages. 

What about the future? Only time can tell, but chances are it might be already here. The emergence of NFTs, digital fashion and AR offers musicians the chance of stepping into new realms of artistic expression, blurring the lines between fashion and music, melting them into one single multifaceted identity.

Anyma — Music, Fashion and Visual Art Colliding

Anyma fits like a glove in this futuristic wave, where multiple art forms move in perfect sync. The brainchild of Italian DJ, producer and multidisciplinary artist Matteo Milleri, Anyma is more than a solo project. It’s a fully-formed world – cinematic, cybernetic and meticulously curated, where music, visuals and fashion orbit one another in eerie, beautiful harmony. After earning his stripes with Carmine Conte as one half of Tale of Us, Milleri has gone solo and super-galactic, stepping into a new realm, a sonic universe rooted in transhumanism, the convergence of humanity and machine. Think sold-out runs at Las Vegas’ bleeding-edge Sphere, headlining Coachella and studio collabs with Grimes, FKA twigs, Ellie Goulding, Yeat and John Summit. Oh, and The Weeknd? He tapped him for the visual creative direction of his São Paulo one-night-only stadium show. The guy’s not just behind the decks, he’s redefining the rules for artistic presentation of the whole industry.

Even people uninterested in electronic music can’t help but be mesmerized by Anyma’s live shows and artistic concepts. Melodic Techno rumbles through the floor while biomechanical creatures twist across story-high LED walls. The result? A full-fledged immersive experience, where visual storytelling is just as focal as the sonic journey. From mind-bending stage setups to neat sound design, Anyma’s universe is crafted to evoke a feeling beyond the earthly – android uprisings, apocalyptic gardens, techno-deities coming to life and surreal metamorphoses. It’s as if Blade Runner, Annihilation and Berghain had a child. “I believe in creating a symbiotic relationship between the music and the environment,” Anyma says to Nylon. “Ultimately, I aim to create a memorable and immersive experience that transports listeners to new sonic landscapes.”

And here’s the kicker: he’s not just playing in this world, he’s dressing the part. Fashion isn’t an afterthought in Anyma’s reality. It’s a layer of storytelling. Whether on stage or onscreen, Milleri appears sleek, in cyber-sculpted fits that look pulled straight out of a sci-fi metaverse. Leather, metallic accents, cybernetic implants: high-concept gear that would make Rick Owens nod in approval. The ultimate goal isn’t claiming the spotlight, but rather seamlessly integrating within the audiovisual landscape – to wear the narrative, not just play it. “Fashion is an integral part of storytelling for me, serving as a visual extension of the music and emotions I aim to convey in my performances,” he adds.

His outfits are often custom-made by avant-garde designers like Nikita Replyanski (who’s also worked with Grimes and Adidas) and Katrin White, integrating themes from his albums – nature, humanity, machine – into his literal body armour. Luxury labels are catching on too. He’s partnered with Bulgari and worked with 44 Label Group as well. You get the sense it’s only the beginning. Where most DJs still think black T-shirts are a statement, Anyma’s building a visual language: an aesthetic code where fashion blends seamlessly with sound, space and story. He is pushing fashion beyond the runway, unlocking new dimensions for the future of art itself.

Pharrell, Travis Scott and Beyoncé – Music Icons Shaping Fashion 

If fashion is a language, then Pharrell, Travis Scott and Beyoncé are rewriting the dictionary. Each one of them has turned their personal style into a global statement, where music, branding and fashion collide in full technicolour.

A polymath, Pharrell Williams went from dropping beats to dropping Louis Vuitton collections. Following the tragic passing of Virgil Abloh, he stepped in as menswear creative director for the prestigious French maison. Since then, he has reimagined its codes through the lens of humanism and street culture. His LV’s Spring 2025 menswear show? An absolute blast! It was held at the headquarters of UNESCO in Paris and glorified human’s beauty by showcasing a palette inspired by different human skin tones. “It was an homage to human beings,” said Williams, proving again his relevance as a cultural icon with an eclectic creative vision.

Meanwhile, the streetwear demigod Travis Scott has made the collab game his playground. From Cactus Jack Air Jordans to high-fashion runs with Dior and Bape, everything he touches turns viral — and valuable. His drops are events, his concerts are seismic and his style? A chaotic blend of skate grime, luxury tailoring and Houston heat that Gen Z worships like a dog. The resale numbers speak for themselves. Some items have been resold for up to 10x their original prices, with his Jordan 1 Retro High averaging a resale value of $1,093 and premiums of 524%. Travis is a fashion Midas and is always riding high.

And of course, there’s Beyoncé, an undisputed fashion queen who’s in a league of her own, influencing clothing trends all over the world. Her “Renaissance Tour” wasn’t just a concert; it was a rolling fashion museum. Over 100 custom looks, with Balmain, Alexander McQueen and Loewe all contributing to Queen Bey’s ever-expanding sartorial legacy. It was an influential moment for both fashion and music: the tour grossed $580 million (the highest-grossing tour for a female artist) and prompted significant boosts for the brands involved. And with Cowboy Carter, she’s now set off a Western Wear revival. Cowboy boots, fringe, leather vests – all reborn under her reign. It’s not nostalgia. It’s a reclamation of Americana, done Beyoncé-style. Her recent partnership with Levi’s has skyrocketed the American clothing company’s stocks by 20%, with an expected growth of $2 billion in sales for 2024.

These aren’t just artists wearing designer clothes. They are the designers, the tastemakers, the cultural architects. Welcome to the new era — sound and style are inseparable, and the biggest stars aren’t just in the charts… they’re on the runway.

This is the era of total artistry, where music drips in couture and fashion beats with a bassline. The most influential names in music aren’t just headlining festivals, they’re headlining culture. They’re not dressing for the moment, but they’re dressing to build the moment. Whether it’s Anyma channelling techno deities in sculptural armour or Beyoncé bending Americana to her will, the message is clear: sound alone won’t cut it. You need a vision. A silhouette. A story. If you’re not iconic, you’re invisible.