Top 10 Fashion Brands of 2025

With impressive revenue surges, high-profile celebrity collaborations, and a renewed focus on sustainability and inclusivity, the top 10 fashion brands of 2025 have solidified their places as cultural powerhouses. Whether it’s the timeless luxury of Saint Laurent and Bottega Veneta or the groundbreaking work of Robert Wun, these labels have not only embraced both the past and the future—they’re defining the modern era.

As the fashion world continues to evolve, 2024 proved to be a year of bold moves, iconic collaborations, and exciting growth for some of the industry’s most influential brands. From luxury powerhouses to cutting-edge streetwear labels and innovative loungewear giants, this year’s top names span across all categories, collectively shaping the landscape of modern style. Whether it’s the minimalist elegance of The Row, the playful innovation of Miu Miu, or the inclusive, body-positive offerings from SKIMS, these brands have captured the attention of both consumers and the media.

Miu Miu

Miu Miu‘s meteoric rise in 2024 solidified its place as one of the greatest fashion brands of the year, thanks to its sharp branding, distinctive aesthetic, and undeniable commercial success. With sales soaring by an astonishing 93% in the first half of the year and a remarkable 97% increase in retail sales through September, Miu Miu’s performance was nothing short of exceptional. Its dominance was further confirmed by being named the world’s hottest fashion brand for three out of four quarters in 2024, according to the prestigious Lyst Index. 

Known for its playful yet refined aesthetic, Miu Miu blends youthful rebellion with sophisticated femininity. Its signature micro-minis, cropped knits, and vintage-inspired silhouettes appeal to a fashion-forward, trend-conscious audience. The brand’s product releases demonstrated both strong consumer interest and exceptional quality—from its fleece jacket ranking as the third-hottest product of Q4 to the $3,050 Arcadie bag landing in the top five of Q3.

Miu Miu’s Cultural Relevance

Miu Miu’s cultural relevance was further amplified by its collaboration with Sunday Rose Kidman Urban in the 2025 “Duets” campaign, capturing global media attention with its moody, cinematic visuals. Its short film, “Autobiografia di una Borsetta” by Joanna Hogg, explored identity through the life of a handbag, showcasing the brand’s commitment to artistic storytelling. Capping off an extraordinary year, Miu Miu’s Spring 2024 show was named ‘Best of the Year’ at the Impression Awards – a fitting tribute to its bold, boundary-pushing designs and impeccable presentation.

Saint Laurent

Yves Saint Laurent is arguably one of the most influential fashion designers in history, and his impact still echoes through Saint Laurent’s designs and shows today. Under the creative direction of Anthony Vaccarello since 2016, the brand has continued to evolve while staying true to its founder’s revolutionary philosophy. Vaccarello’s daring womenswear and androgynous menswear have driven Saint Laurent’s sales to double-digit growth, cementing its status as one of the most coveted luxury houses. His designs retain the sleek, seductive essence of Laurent’s original vision while adding a modern, razor-sharp edge, making the label both timeless and cutting-edge.

Saint Laurent’s branding is defined by its bold, minimalist aesthetic and effortlessly cool attitude. The label is synonymous with sharp tailoring, sleek leather pieces, and slinky evening wear, creating an instantly recognizable look of refined rebellion. Vaccarello’s signature silhouettes – plunging necklines, thigh-high slits, and powerfully structured outerwear—exude confidence and sensuality. The brand’s muted colour palette of black, white, and metallics enhances its rock-and-roll allure, making it a go-to for those seeking understated glamour with a provocative twist.

Saint Laurent’s Appeal

Targeting a fashion-savvy, cosmopolitan clientele, Saint Laurent appeals to individuals who embrace confidence and sophistication with an edgy flair. Its customer base ranges from A-list celebrities and high-profile creatives to stylish urbanites drawn to its fusion of luxury and grit. The brand’s exclusivity is reflected in its ultra-selective events, where only those in the devilishly dressed inner circle gain access. By involving more celebrities and influencers in its shows, Saint Laurent has amplified its influence online, generating buzz across social media and captivating a younger, digitally engaged audience.

In terms of quality, Saint Laurent’s clothing is crafted with exceptional attention to detail, using premium materials and precise tailoring. From buttery leather jackets to impeccably cut blazers and fluid silk gowns, the brand’s garments exude luxury and refinement. By blending heritage with modernity, Saint Laurent has redefined contemporary luxury – proving it is not only one of the most iconic names in fashion but also one of the most influential today.

The Row

In 2024, The Row cemented its position as one of the most influential luxury fashion brands, transitioning from a niche label to a global powerhouse. With a post-money valuation of $1 billion after securing private equity funding in September, the brand’s recognition skyrocketed, fueled by a 93% increase in searches during Q1 alone. Ranked as the ninth hottest fashion brand by the Lyst Index in Q4, The Row’s minimalist aesthetic resonated deeply with consumers seeking timeless and sustainable luxury. Its ability to marry elegant simplicity with sustainable design fueled its success, reflected in a staggering 175% growth in online revenue from September 2023 to 2024. The brand’s popularity in the handbag market was undeniable, with its top five best-sellers being handbags, while apparel made up the bulk of sales—a testament to its broad yet discerning appeal.

The Row’s branding is built on understated luxury, exuding a quiet, refined elegance. Known for its neutral colour palette, clean lines, and impeccable tailoring, the brand embodies a minimalist, almost monastic aesthetic that rejects flashy logos and trend-driven designs. Instead, it offers a serene, timeless sophistication that appeals to those with a discerning eye for subtle, luxurious details. Its branding carries an air of exclusivity, targeting a clientele that values discretion over ostentation.

The Row’s target customer is the epitome of refined taste—a confident, affluent individual drawn to effortless sophistication. Its loyal following includes fashion insiders, celebrities, and stylish creatives who prioritize quality and craftsmanship over fleeting trends. With a focus on wearable luxury, the brand caters to those seeking investment pieces that transcend seasons, favouring simplicity and longevity.

Craftmanship & Material

The Row is renowned for its masterful craftsmanship and use of the finest materials. Its garments are impeccably constructed from sumptuous fabrics such as cashmere, silk, and fine wool, offering both comfort and elegance. The brand’s handbags, in particular, have become icons of quiet luxury, crafted with buttery leathers and subtle hardware, making them instantly recognizable to those in the know. The meticulous attention to detail and superior construction ensure each piece is made to last, enhancing its appeal as a symbol of enduring style and exclusivity.

The Row’s remarkable rise in 2024 is a testament to its timeless appeal and ability to captivate both digital and traditional luxury markets. By blending understated branding, exceptional quality, and a refined aesthetic, The Row continues to define modern luxury with an unwavering commitment to elegance and longevity.

Bottega Veneta

Italian fashion brand Bottega Veneta has been a staple in the industry since its founding in 1966. Initially specializing in high-quality artisanal leather goods, the brand quickly became known for its signature “intrecciato” weave technique – a method of interlacing leather strips to create a distinctive, durable texture. This craftsmanship became a hallmark of Bottega Veneta, symbolizing “quiet luxury” – discreet yet impeccably made products that exude sophistication without flashy logos. Owning a Bottega piece soon became a status symbol, representing refined taste and understated elegance.

Following financial struggles, the brand was acquired by the Gucci Group – now part of Kering – in 2001. That same year, Tomas Maier was appointed Creative Director, leading Bottega into a period of significant growth and acclaim by modernizing the brand while honouring its Italian heritage. In 2018, Daniel Lee succeeded Maier, ushering in a new era of contemporary relevance. Lee’s viral designs, such as the “Pouch Bag” and “Square-Toe Sandals”, cemented the brand’s influence among younger, fashion-forward consumers, boosting its social media presence and global appeal.

Minimalism and Logo-Free Aesthetic

Bottega Veneta’s branding is defined by its minimalist, logo-free aesthetic. The brand relies on rich textures, sculptural silhouettes, and impeccable craftsmanship to convey its identity. Its collections often feature clean lines, earthy tones, and occasional bursts of bold colour, creating a refined yet contemporary elegance. This understated approach to luxury appeals to individuals who favour subtle sophistication over ostentation.

The brand’s customer is a discerning, style-savvy individual who values exclusivity and quality. Bottega Veneta attracts affluent professionals and creative tastemakers drawn to its timeless, investment-worthy pieces.

Bottega Veneta is renowned for its superior craftsmanship and use of premium materials. Each piece is meticulously constructed from the finest leathers, silks, and cashmeres, with the signature “intrecciato” weave highlighting the brand’s artisanal roots. Bottega also emphasizes sustainability, implementing eco-conscious practices to reduce its environmental impact.

These forward-thinking approaches, paired with their refined aesthetic and rising cultural relevance, will continue to drive Bottega Veneta’s growth and influence in the coming year.

SKIMS

SKIMS truly solidified its standing as one of the greatest fashion brands of 2024, building on the unprecedented success it achieved in 2023. With revenues reaching nearly $713 million in 2023 – a staggering fivefold increase over three years – SKIMS’ momentum carried into 2024, driving its continued expansion. The brand’s strategic move into high-end collaborations, including a limited-edition collection with Dolce & Gabbana in November, blended luxury fashion with SKIMS’ signature comfort, attracting a new wave of consumers. In 2024, SKIMS continued to diversify its offerings, introducing new arrivals like the “Halter Long Dress”, “Foldover Pant”, and “Asymmetric Long Sleeve Top”, ensuring the brand resonated with an even broader audience.

A major milestone came in December with the opening of SKIMS’ first flagship store on New York City’s iconic Fifth Avenue. The immersive, 6,570-square-foot space, designed by Rafael de Cárdenas, marked a new chapter in the brand’s journey from direct-to-consumer selling to physical retail. Celebrity collaborations also played a crucial role, with Sabrina Carpenter’s April campaign generating an impressive $5.5 million in media impact value in just 48 hours, and the August partnership with Charli XCX adding another layer of buzz. These triumphs, combined with a $270 million funding round and the groundbreaking launch of its first menswear collection in 2023, reflect SKIMS’ status as a game-changing force in fashion in 2024 and beyond.

Core Success

At the core of SKIMS’ success is its distinctive branding and aesthetic. Known for its minimalistic, sleek, and body-conscious designs, the brand embraces a neutral colour palette of muted tones like taupe, beige, black, and white, creating a chic, understated look that complements a range of skin tones. Its aesthetic is modern and versatile, designed to be both stylish and practical, blurring the lines between shapewear, loungewear, and ready-to-wear fashion. SKIMS’ marketing focuses heavily on inclusivity, celebrating diverse body types and promoting the message that its garments are made for every body.

SKIMS’ appeals to style-conscious individuals seeking both comfort and sophistication. The brand attracts a loyal base of millennials and Gen Z shoppers drawn to its celebrity endorsements, viral marketing campaigns, and social media presence. However, its recent expansion into luxury collaborations and menswear has also attracted a more affluent, fashion-forward clientele. The brand’s ability to resonate with both everyday consumers and high-fashion enthusiasts has been key to its widespread appeal.

SKIMS is celebrated for its innovative, form-fitting fabrics and exceptional comfort. Its shapewear pieces are crafted from seamless, stretchy materials designed to sculpt and smooth without sacrificing comfort. The brand’s loungewear and ready-to-wear lines prioritize soft, breathable fabrics that offer both support and ease of movement. The meticulous construction and flattering fits reflect the brand’s commitment to both functionality and style, making its products wardrobe staples for countless consumers.

Maison Margiela 

The name “Margiela” stands out amongst the many names in the fashion industry. Created by Martin Margiela, the first collection debuted on October 23rd, 1988, and his fame as a designer rose as his designs and shows turned more and more heads. One of Margiela’s defining characteristics in his work is how he created garments out of vintage clothing and turned them into something transformative. Margiela also stood out because of his unconventional methods. For example, he was known for using common elements to make his runway pieces, such as duct tape, garment bags, and spray paint, he turned everyday items into high fashion statements.

A central theme of his fashion house was anonymity, so instead of having highly influential supermodels model on the runway, Margiela often picked his friends or even strangers from the street, reinforcing the idea that his clothes could be worn by anyone. His specific vision allowed him to create unique pieces that were thought “outside the box”, blending deconstruction with elegance, and setting him apart from many fashion brands of the 1990s.

Galliano’s Tenure

However, financial troubles led to Diesel acquiring the fashion brand in 2002, resulting in several shifts in creative direction and personnel changes. Margiela ultimately resigned as creative director in 2009, and John Galliano assumed that role in 2014. Galliano, known for his extravagant, theatrical approach, shifted the brand’s ethos towards storytelling and refinement, infusing Margiela’s pioneering spirit with a more glamorous, couture-focused energy.

Galliano’s tenure has also led to numerous collaborations with high-profile brands like H&M, Reebok, and Samsung, broadening the brand’s appeal. At the close of 2024, John Galliano stepped down as Maison Margiela’s creative director, with Diesel’s current art director, Glenn Martens, set to assume responsibility for both Diesel and Margiela. Having successfully revived Diesel during challenging times, Martens’ appointment has sparked excitement among audiences, eager to see how his visionary approach will shape Margiela as the brand continues to thrive.

Accessibility

Maison Margiela has become more accessible over the years, expanding its reach while maintaining its avant-garde, subversive approach to luxury fashion. Its branding is defined by an artful tension between high fashion and street-inspired elements, often using distressed, deconstructed aesthetics that challenge traditional ideas of beauty. This juxtaposition appeals to fashion-forward consumers who appreciate unconventional elegance. Margiela’s minimalist, at times raw aesthetic, with heavy use of white, neutral tones, and reimagined basics, creates a strong visual identity rooted in conceptual design.

The brand’s customer is an individual who values intellectual, boundary-pushing fashion. Maison Margiela attracts both the avant-garde fashion elite and younger, more experimental consumers who are drawn to its unique take on luxury. The quality of its garments is unmatched—using expert tailoring and craftsmanship that maintains the integrity of its deconstructed designs. Even as the brand embraces more accessible collaborations, it retains the superior quality and attention to detail that has made it a standout in the high-fashion world.

Spring 2024

Maison Margiela’s Spring 2024 Couture collection showcased the brand’s continued ability to push the boundaries of fashion while delivering refined elegance. The collection was a masterful blend of deconstruction and refinement, with Galliano experimenting with form, structure, and fabric in ways that were both visually compelling and thought-provoking. The garments featured intricate drapery, architectural silhouettes, and unexpected fabric pairings, cementing Margiela’s position as a leading force in fashion. The collection’s success solidified the brand as one of the most influential in the fashion world today, with its constant reinvention and commitment to artistry.

With its iconic history, avant-garde aesthetic, and masterful approach to high fashion, Maison Margiela continues to be one of the biggest brands to watch in 2025 and beyond. Its ability to blend the artistic with the wearable, while maintaining a focus on craftsmanship and innovation, keeps the brand at the forefront of modern luxury fashion.

KITH

KITH has been a staple in the high-fashion space since 2011 when its first store opened in Manhattan, New York. Founded by Ronnie Fieg, the brand quickly gained attention by prioritizing timeless products and an exceptional customer experience. For 14 years, Fieg’s vision for KITH has been to offer items that transcend fleeting trends while maintaining accessibility and simplicity in design. The absence of logos, paired with the “open closet” concept, resonated with consumers, as KITH pieces could seamlessly integrate into anyone’s wardrobe, making it an easy choice for those looking for understated style with versatility.

Over the years, KITH evolved into one of New York’s most influential fashion brands, thanks to its minimalist aesthetic and high-quality, well-crafted pieces that appealed to both streetwear enthusiasts and luxury fashion lovers. The brand’s focus on simplicity, paired with its premium fabrics and innovative designs, has attracted a broad and loyal customer base. As KITH’s popularity surged, the brand expanded into streetwear, capturing the attention of celebrities and influencers who made it a staple of their everyday look. This streetwear appeal cemented KITH’s place at the forefront of modern fashion culture.

KITH’s Success

A key aspect of KITH’s success has been its ability to collaborate with high-profile brands like ASICS, Adidas, and even Coca-Cola. These partnerships have not only expanded KITH’s reach but have also demonstrated its versatility in blending luxury with accessibility. Each collaboration brings a unique twist to KITH’s signature style, reinforcing the brand’s position as a trendsetter in the industry. KITH’s collaborations serve as a testament to its ability to bridge the gap between streetwear and luxury, creating pieces that are both collectible and wearable.

More recently, KITH has expanded its offerings into athleisure, broadening its appeal to an even wider audience. Launched in 2022, KITH Athletic Activewear introduced a slouchy yet luxurious aesthetic that combined comfort with sophistication, attracting customers who sought stylish, high-performance pieces. This new direction signified KITH’s commitment to innovation, allowing it to tap into the growing athleisure market while staying true to its minimalist, high-quality roots. In 2021, KITH was valued at $1 billion, with over 60 retail stores globally, making it one of the top 25 streetwear brands of the year. This move into athleisure has only strengthened the brand’s standing, positioning it as a fashion force to watch in 2025.

Roberto Cavalli

In 2024, Roberto Cavalli experienced a remarkable resurgence, solidifying its place as one of the most exciting fashion brands of the year. With projected revenues of $130.632 million for 2023, up from $94.693 million the previous year, the brand was said to be on track to reach operational break-even by the end of 2024 — a testament to its powerful revitalization under the creative direction of Fausto Puglisi. Puglisi’s work has successfully blended the brand’s bold, iconic designs with contemporary sensibilities, appealing to both long-time fans and a new generation of admirers.

Roberto Cavalli‘s aesthetic, which combines opulent prints, vibrant colours, and a sense of free-spirited luxury, continues to attract a diverse audience. The brand’s designs are known for their boldness and sensuality, drawing those who appreciate high fashion with a touch of daring elegance. Its signature animal prints, luxurious fabrics, and striking silhouettes cater to customers who desire glamour and exclusivity. The brand’s target demographic includes fashion-forward individuals who embrace luxury and are not afraid to make a statement. Roberto Cavalli’s high-quality garments, crafted from the finest materials, are synonymous with opulence and craftsmanship, making them a favourite among those seeking exceptional clothing that is both luxurious and unique.

Resurgence

The brand’s recent resurgence was further amplified by a viral moment when vintage Roberto Cavalli pieces were worn by stars of “Love Island USA”, Leah Kateb and Serena Page. Their appearances brought even more attention to the brand’s timeless allure, sparking a renewed wave of enthusiasm for its classic pieces. As a result, searches for Roberto Cavalli skyrocketed, demonstrating the power of celebrity influence in shaping the brand’s modern appeal. This uptick in interest reinforced Cavalli’s position in popular culture, showing how its rich history and bold designs continue to resonate with today’s fashion-conscious consumers.

Further cementing its revival, Roberto Cavalli has expanded its global footprint, announcing plans to open new boutiques in key luxury markets such as Los Angeles and Dubai. These new locations reflect the brand’s ambition to reach a broader, more diverse clientele while maintaining its luxurious and exclusive identity. The brand’s ability to balance its heritage with modern design sensibilities, alongside its strategic expansion, ensures its continued relevance in the luxury fashion space.

Robert Wun

In 2024, Robert Wun solidified his status as one of the fashion world’s brightest stars, continuing to captivate audiences with his innovative couture. His creative journey reached a significant milestone in September when he returned to his hometown of Hong Kong to present his highly anticipated Fall/Winter 2024 collection at the Hong Kong Palace Museum. This show marked his first in Hong Kong since founding his brand in 2014, celebrating a decade of artistic evolution with his stunning “TIME” collection. The designs reflected the passage of time, combining intricate craftsmanship with boundary-pushing concepts to create a truly memorable collection that resonated deeply with the fashion world.

Wun’s aesthetic is rooted in his commitment to creating avant-garde, sculptural silhouettes, which often feature dramatic proportions and unexpected textures. His designs marry traditional couture techniques with innovative materials and bold shapes, making his pieces stand out for their high-concept, yet wearable, nature. Wun’s ability to blend modernity with traditional craftsmanship has made him a standout in the couture world, appealing to those who seek high-quality, statement-making garments that exude luxury and artistry. His audience includes individuals with refined tastes who are drawn to the transformative power of fashion and the timeless beauty of couture. The quality of his garments is unparalleled, with each piece reflecting meticulous attention to detail and a dedication to luxurious fabrics and construction.

Robert Wun’s Rise in the Fashion World

The designer’s rise in the fashion world gained significant momentum following his debut at Paris Haute Couture Fashion Week in 2023, where he showcased his inaugural Haute Couture collection at the prestigious closing show. His show was supported by influential figures such as CHANEL President Bruno Pavlovsky, a testament to his growing reputation in the couture industry. Wun’s designs have since graced the wardrobes of international icons like Beyoncé, Lady Gaga, Florence Pugh, and Cardi B, further solidifying the brand’s appeal among A-list celebrities. These high-profile endorsements have only increased the brand’s visibility, making Robert Wun a go-to designer for those seeking cutting-edge fashion with a touch of glamour and prestige.

In 2023, Robert Wun’s projected revenues reached $1.945 million, reflecting significant growth and strong demand for his couture collections. This success has continued into 2024, further proving his talent and influence in the world of high fashion. With his unique ability to blend the boundaries of modern fashion with classic couture techniques, Robert Wun has positioned himself as a designer to watch in the years to come, continuing to push the limits of what couture can be while maintaining an unwavering commitment to craftsmanship and luxury.

Denim Tears

As mentioned before, streetwear is making a significant comeback, especially among influencers and internet personalities who sport baggy jeans, oversized hoodies, and relaxed jackets for an effortlessly cool, casual look. Denim Tears, a rising star in this movement, has recently stepped into the spotlight, providing conventional yet luxurious clothing for those drawn to the streetwear aesthetic. The brand has become a go-to for consumers looking to marry comfort with high-end fashion, tapping into a desire for laid-back, accessible pieces without compromising on quality.

Denim Tears’ aesthetic is rooted in a seamless blend of streetwear’s laid-back vibe and luxury’s refined craftsmanship. The brand’s pieces often feature bold graphics, cultural references, and rich fabric choices, making them standout items that are both approachable and stylish. This combination of high-quality materials and casual silhouettes speaks directly to today’s millennial and Gen Z consumers, who are increasingly drawn to fashion that feels personal and authentic. Denim Tears’ ability to create clothing that speaks to individuality while maintaining a sense of luxury has been a significant part of its appeal. The brand’s focus on inclusivity and representation aligns perfectly with the cultural wave that values these qualities, making Denim Tears a standout in the evolving fashion landscape.

Tremaine Emory

Tremaine Emory, the designer behind Denim Tears, has played a significant role in this resurgence. Having previously been a creative force at the iconic streetwear brand Supreme, Emory brings a deep understanding of the streetwear ethos and merges it with a luxury sensibility. His experience allows Denim Tears to occupy a unique position at the intersection of street culture and high fashion. Through Emory’s vision, Denim Tears has created a space where streetwear is not just a trend but a movement that commands respect within the luxury fashion industry.

The surge in success for Denim Tears can also be attributed to the growing demand for streetwear in the luxury market. As traditional luxury brands continue to embrace more accessible styles, the shift towards casual, yet refined clothing reflects the changing preferences of a younger audience that values both style and substance. Denim Tears stands out by offering high-end streetwear that maintains authenticity, making it a brand to watch as the streetwear and luxury intersection continues to grow.

As We Wrap Up Our Look at the Top 10 Fashion Brands of 2025…

One thing is clear: this past year has been a celebration of diversity, creativity, and innovation in the fashion world. From Miu Miu’s unstoppable rise to the sustainability efforts of Bottega Veneta, these brands have not only captured the hearts of fashion lovers but also shaped the cultural landscape. Whether through cutting-edge designs, strategic collaborations, or bold new expansions, they continue to redefine what it means to be at the forefront of fashion. As we look ahead, it’s exciting to imagine how these trendsetters will continue to push boundaries and inspire the next generation of fashion icons.