In our current polarizing digital world, creative brand collaborations can either be seismic hits or devastating misses. Understanding the risks involved, various influential brands and personalities have collaborated on unforgettable campaigns. If you are a fan of seeing unexpected brands, come together for interesting and thought-provoking campaigns, you are in for a treat with this list! Get cozy and prepare to dive into some of these unexpected brand partnerships!

Courtesy of Gap

Cult Gaia X GAP

Cult Gaia is a Los Angeles-based fashion brand known for its fabulous clothing and accessory designs with minimalistic designs and unique cutouts. In 2024, they collaborated with GAP, coming out with a mix and match of fancy and classic. Both brands are very different in their own way. Cult Gaia epitomizes luxury fashion with a focus on artistic, sculptural designs that cater to a high-end market and are often perceived as wearable art or statement pieces, while GAP is a globally recognized mass-market retailer that emphasizes classic, casual, and accessible everyday wear designed for functionality and broad appeal. Somehow, they came together to create very high-end designs.

Courtesy of BÉIS

Wicked X Beis

Last but not least, the recently released musical Wicked, starring Ariana Grande and Cynthia Erivo, collaborated with Beis, a luggage brand founded by Pretty Little Liars star Shay Mitchell. The brand recently launched Wicked-themed luggage bags, accessories, and travel bags. The collection features all these bags in the musical’s signature shades, pink and green. The campaign encourages customers to “take a little magic wherever you go, with this exclusive capsule inspired by the world of Wicked!”

These collaborations strongly showcase the power of creativity and strategic partnerships, proving that brands can create something truly extraordinary when they join forces with a single-minded determination. As industries evolve, such collaborations will continue to redefine how we experience products, services, and the cultural landscape surrounding us. The possibilities for unique brand collaborations are endless, and we cannot wait to see what the future holds!

Courtesy of SKIMS

SKIMS X Charli XCX

Would this article truly capture 2024 if it did not mention the collaboration between music powerhouse Charli XCX and Kim Kardashian’s colossal brand SKIMS? Their partnership beautifully illustrated the inseparable connection between the worlds of fashion and music. SKIMS collaborated with Charli for their August 2024 campaign, releasing Charli XCX-approved styles, including cotton boxers, soft bralettes, and fleece sweatpants. This creative connection indicated that Kardashian had given her highly prized stamp of approval to the artist extraordinaire behind Brat Summer.

Courtesy of Crocs

Crocs X Duolingo

While we have all heard about Crocs’ unique blend of design and comfort with their footwear, their partnership with the language-learning app Duolingo was not on my list of foreseeable collaborations for 2024. Inspired by Duolingo’s fun and creative approach to learning, both brands came up with the remarkable idea of imprinting Duolingo’s green owl logo onto Crocs and adding Croc’s signature Jibbitz charms to it.

Courtesy of Morton Bentzon

818 X Chamberlain Coffee

Speaking of the Kardashians, Kim K’s half-sister Kendall Jenner also made waves in the business headlines when her tequila brand collaborated with renowned internet celebrity Emma Chamberlain’s coffee brand.  Well, when tequila and coffee join forces, you can bet an “Espresso Martini” is right around the corner! This partnership introduced a Tequila Espresso Martini Kit, combining 818 Tequila Reposado with Chamberlain Coffee’s specially crafted Candied Pecan Cold Brew Singles. This limited-edition venture merged innovative flavors with stylish packaging, appealing to cocktail enthusiasts and fans of both brands.

Courtesy of Wendy’s

Wendy’s X SpongeBob

To celebrate SpongeBob SquarePants 25th Anniversary, Paramount collaborated with Wendy’s, which created a limited-time menu featuring a “Krabby Patty Collab.“ This included a Krabby sandwich and fries along with a new addition to their Frosty flavors called “The Pineapple Under the Sea Frosty.“